Tim & Co. redefines the boundaries of fine dining and eCommerce by delivering world-class steak to people's doorsteps.

Operating mainly in the Chinese market, the business prides itself on being able to help busy urban professionals bring out their inner masterchefs so they can share an unforgettable meal with their loved ones—making life all the more exquisite.

The Challenge

The challenge was to bridge the sophistication of fine dining and the casualness of everyday cooked meals. To make pre-prepared steak alluringly delicious rather than being associated with other ordinary quick-cook solutions.

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The Solution

We took time to understand the ideal audience demographic, and identified them as middle-class working professionals living under the stresses of a competitive urban metropolis.

These individuals yearn for the warmth of a meaningful meal shared with the ones that they hold dear. They are likely caught up in the rush of a fast-paced lifestyle, your customers are actively exploring ways to relieve stress and is increasingly drawn to memorable adventures that will afford a deeper lever of spiritual fulfilment. Growing up exposed to western media influences, they are drawn a cross-cultural fusion pertaining to fashion, arts and culture. They are inspired by trends abroad and likes to be perceived as being culturally well-versed.

As such, to reflect the needs of the customers, the brand created takes the customer on a journey across the globe as they enjoy Australia's Angus beef to the Brazillian sirloin steak. Hand-illutsration is also included to represent the artisanal craftsmanship behind every slice of original-cut premium quality steak.

The result? A brand that reignites the senses so people become more in tune with the beauty that life has to offer.

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