How to Make Your Brand More Desirable

If you want to make your brand more desirable, consider making it rare and exclusive. This doesn't mean targeting only a narrow customer base that can afford your brand, but rather attracting brand enthusiasts who are passionate about your vision.

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Make it rare

As the CEO of Porsche once said, "When I see two Porsches on the same street, I begin to worry." Exclusivity requires instant recognition, which is why luxury brands make their stories widely known and use logos as badges that establish social hierarchies and speak to the owner's taste in the eyes of ordinary people.

"When I see two Porsches on the same street, I begin to worry."

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How can you apply the concept of rarity to high-ticket services?

Create a Waitlist

To apply this same concept to your high-ticket service, consider creating a waitlist. For example, at Empti Studio, they only take on a maximum of two clients per month at a premium price point. Clients also have to submit a client application form, which psychologically builds authority and elicits a sense of rarity. This, in turn, amplifies the urgency for people to secure a spot so they don't miss out.

Build a Community

By making your brand rare and exclusive, you can create a community that supports your vision and sets you apart from your competitors.

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Key takeaway

In conclusion, making your brand rare and exclusive can help you attract brand enthusiasts and set you apart from your competitors. Use logos as badges to establish social hierarchies and make your story widely known. Consider creating a waitlist for your high-ticket service to build authority and elicit a sense of rarity. By doing so, you can create a community that supports your vision and sets you apart from your competitors. Follow for more branding tips that can help you make your brand more desirable and assert the integrity of your purpose and imaginative vision.

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